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Hello

I'm Andy.

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I'm a Value Creation Partner at The Players Fund, the UK's first athlete-backed venture firm. Having worked for sports agencies and for early stage sports technology businesses, I bring a unique perspective to help guide the founders that we're backing. I'm also very focused on exploring tangential opportunities for the firm around sports assets, from challenger leagues to established sports teams. 

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Outside of work, I have an adorable Fox Red Labrador pup called Kaia, support Spurs, and play cricket (badly). And I (obviously) also write the newsletters for Sports Pundit, record the podcasts, and get overly consumed by the WhatsApp Group!

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It's great to have you here. 

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My Story

Having started out my career in sports as an Insights Manager at CSM Sport & Entertainment, I spent a lot of time researching and reading industry news. This soon built into a wider interest in both understanding and thinking strategically about what was going on across the sporting landscape.

Inspired by content like The Hustle, JohnWallStreet, and the Are You Not Entertained? podcast, I launched Sports Pundit, my own weekly newsletter.

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The result? A huge motivation to continuously learn and stay positively curious.

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But more importantly, an incredible community of professionals that share my passion for the business of sport - of which I now call some colleagues, mentors, and friends.

Contact Me

If you would like to connect, I'd love to get to know more about what you're up to.

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take a swing

(and yes, that's me batting)

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